So your sales force need to bump up this month’s figures. And to do that they need more appointments which means they need a killer B2B lead generation letter.
What do you do?
In direct marketing we live and breathe “salesmanship in print”, however the approach used for a great lead generation letter is different.
It’s more about “relationship building in print”.
A great lead generation letter doesn’t sell a product or a service. Instead it flirts with the reader … arousing them just enough to want to take that next step and find out more. The selling part is then up to the salesperson.