The Art of Writing a Sizzling B2B Lead Generation Letter

So your sales force need to bump up this month’s figures. And to do that they need more appointments which means they need a killer B2B lead generation letter.

What do you do?

In direct marketing we live and breathe “salesmanship in print”, however the approach used for a great lead generation letter is different.

It’s more about “relationship building in print”.

A great lead generation letter doesn’t sell a product or a service. Instead it flirts with the reader … arousing them just enough to want to take that next step and find out more. The selling part is then up to the salesperson.

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