Life Changing Marketing Lessons From “The Voice”

If you’re like me, you’ve had your eyes glued to the tube for the last few nights watching “The Voice”.

What an amazing show!

So many world-class performances from people with some very big stories of hardship.

So many elements of that show are great reminders of what’s important in life. And surprisingly too, there are a number of great marketing lessons in there as well.

I could write a few chapters of a book on what they are but here are some key ones …

1. Don’t judge a book by its cover.

If you’ve watched the show you’ll know that many of the contestants haven’t entered other talent shows because of the way they look. The blind auditions on “The Voice” enable these contestants to be judged purely on their talent and what’s in their heart – not on what they look like.

Marketing tip:

  • In sales situations, never make assumptions about a client’s need for a product or their ability to afford your product, based on their appearance.

Connect with your potential customer’s heart … what their hopes, dreams, fears and frustrations are. When you do that you’ll dramatically increase your sales AND make a big difference in that person’s life.

2. The power of being heard – of feeling important.

When those judges’ chairs turn around not only has the singer won a spot in the competition, they find up to four judges fighting with each other to have that singer on that team.

You can just imagine how special each contestant feels because of that. And you can imagine too, how much of an effect that will have on their future performances too.

Inside, there’s a part of each of us that also wants to be admired by people in authority.

There’s a small part of each of us that thinks, “If I can win the respect of ‘this person” I’ve made it”. And … “If that contestant can win the respect of those people they admire, perhaps I can too in my own field.”

Marketing tip:

  • How can you help your customers feel important and help them be heard? When you do that you make a difference in their lives and when you make a difference in their lives it will increase your sales, as well.

More Marketing Lessons

You have a product or service that helps people. Your potential customers want the results that your product or service delivers but perhaps for some reason or another they haven’t yet achieved those results.

One of the reasons for that is lack of self confidence. They believe they are too fat, too skinny, too dumb, too poor, too time-starved or something else to get the results they want to achieve.

If you can relate to where they are at now, and show how someone in their situation can get results using the product, you’ve gone along way to giving your reader the confidence to know that it’s possible for them too.

Here are some creative angles that address this:

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It’s not your fault:

In your copy, relate to where your potential customer is at now eg. broke, not enough money to make ends meet, frustrated that all the courses they have done in the past don’t work … or something else. But then … show compassion.

Help shift some of the self-blame by showing them that it isn’t their fault their life is like that. It’s because of some external influence eg. the way they were brought up, the Banks, brainwashing of television commercials or whatever is relevant.

Then – show them how your product helps solve their problem and show that you have confidence they can achieve results no matter what situation they are in right now.

Small town boy makes good:

Use an angle that features a success story from someone who had the deck stacked against them…

How a 15 year old street kid and ex-drug addict built a multi-million dollar fortune in 3 years flat.

But the most important tip of all …

Remember, the more people you serve and the more lives you touch, the more your life will be enriched for the experience.

And remember too … marketing and selling is about being a catalyst for transformation in the lives of others.


How I Lost 15kg And Kept It Off Without Dieting

On Facebook recently I was asked a question about  how I had lost weight and improved my health. I posted a lengthy reply to that comment and thought I would reproduce it here as a blog post so my blog viewers can benefit too.

Here’s the reply in detail …

There’s a bit of a story behind it but there’s an important point to it at the end – eg. why it has lasted. Interestingly, it began with William Whitecloud MW course. One of my “choices” (goals) was to have a pure, high vibration body. Another was to to embody a state of consciousness where I can be love and spread love in the world. It was a case of “be careful what you wish for” as along the path, I developed food insensitivities where any low vibration food affected my health. So – I removed wheat, dairy, sugar and anything processed from my diet and drank a lot of water. All these thing clog our connection to source.

I also do yoga and detox every three months.

Through this process my spiritual growth went through the roof and I’m a completely different person to what I was when I was at MW.

Now here’s the point to the story ….

Had my goal simply to be to lose weight, it wouldn’t have worked long term as I have yo-yoéd in the past. Had it been to simply improve my health or fix a health challenge, that may or may not have worked long term for me. But – because the state of my body is inextricably linked to my mission in life and because my mission is so much bigger than simply being about me (it’s easier to be easy on ourselves when the mission is just about ourselves), it is just a part of who I am now. My health regime is by no means perfect but I’m working towards it – it’s a journey.

Simple things can make a big improvement and people don’t need to go all out from the start. It can be a gradual process. Even the act of drinking double the amount of water in a day helps.

I learnt about whole foods from Don Tolman and Don’s son @Tyler Tolman and Rachelle Starr runs events around Australia. So – eat natural food YES but also make sure you link in your weight/health goals to other really important values in your life (whether it’s family, kids, career etc). When it becomes so much more than just being about your own health or your own weight eg. better health or more energy that helps you [insert the blank], I find there’s a lot more discipline there. Hope that helps, Kirsty. 🙂

Some links to check out are:



Acres of Diamonds

Here’s an excerpt from Acres of Diamonds which was a famous lecture delivered by Russell Conwell of Temple University. It’s an oldie but a goodie and there’s a very powerful message in there. It will take a few minutes to read so why not print it off and read it over a cup of coffee.

WHEN going down the Tigris and Euphrates rivers many years ago with a party of English travelers I found myself under the direction of an old Arab guide whom we hired up at Bagdad, and I have often thought how that guide resembled our barbers in certain mental

He thought that it was not only his duty to guide us down those rivers, and do what he was paid for doing, but also to entertain us with stories curious and weird, ancient and modern, strange and familiar.  Many of them I have forgotten, and I am glad I have, but there is one I shall never forget. (more…)