The 5 Biggest Mistakes People Make With Landing Pages and How To Avoid Them

Landing pages can be awesome devices for capturing the details of site visitors but if they’re not effective at selling the sign-up, it has cost you precious development time and online advertising money.

A landing page is a direct path from your online ad to your website. When it works it takes full advantage of high-quality incoming traffic and turns clicks into instant sales.

An effective landing page makes all the difference when it comes to optimising your website to attract the right traffic and turn the most number of visitors to instant buyers. You can increase the conversion rate of your site dramatically just by avoiding these five mistakes. (more…)

12 Super Cool WordPress Plugins for Your Blog

I love WordPress! Especially since it has so many awesome plugins and widgets to maximise and streamline the marketing power  of your blog. Here are some awesome plug-ins to boost your site’s performance:

1. Akismet: Nothing is more annoying for a site owner than weeding out spam comments from legit ones. Akismet does this job for you so all you have to do is trace back where it came from. (more…)