The Words that Sell To Women

Next time you’re writing sales copy, consider this when you’re marketing to women or men, specifically …

As a marketing professional you obviously know your product well, so you’ll know that the needs of your men clients are different to those of your women clients. And salespeople, you’ll know that when you’re selling in a face-to-face situation you’ll highlight certain features to women and other features of the product to men – that goes with the territory.

You’ll probably know too that the same goes when you write sales copy …to focus on the buying motives of both sexes (if your audience is evenly split) and focus on the benefits that appeal to both sexes.