The Anatomy of a Hot Google Adwords Ad

A Google AdWords Ad has four lines:

Line 1: Keyword-rich benefit headline

Before we talk about how to write a great Google Ad, let’s just go back to basics and get inside the head of someone who is using the Google Search Engine.

Picture this … your website visitor is interested in finding something on the Internet so they type some keywords into the search engine. Up comes a search engine results page with a list of websites that matched their search terms.