With nine different copywriting personality types the Warrior copywriter is the one that pushes boundaries the most.
You’ll either love or loathe the Warrior copywriter. They’re bold. They’re brash at times. They’re larger than life. They’re confident and they’re full of themselves at times as well. They’ll also tell it like it is. If they don’t think the client’s marketing approach or copy will work, they’ll tell them in no uncertain terms.
These copywriters are here to get results for the clients. They’re not here to fluff around or win a popularity contests but they do want your respect. They’re not afraid to go out on a limb and offer innovative creative concepts either.
For anyone looking for a copywriter who is a rock of stability and loyalty, the Patriot copywriter could be perfect.
Patriots are often the best choice for working with top secret, highly sensitive material because there discretion as well as their loyalty to a cause are beyond reproach.
Patriot copywriters are most at ease in a working environment that offers a lot of stability and support so employee roles often suit Patriots the best.
She is 100% committed to her clients and always does what she says she’s going to do when she says she is going to do it. She’s a great trouble-shooter and has an incredible ability to future-pace campaigns where she foresees potential challenges with market reaction to a copywriting piece and adjusts the copywriting piece to suit.
If rubbed the wrong way, Patriots can be rebellious, defensive, evasive and highly stressed. On a whole though, loyalty and reliability are the Patriot copywriter’s greatest gift. In fact, she is so loyal she will go down with the ship. She’ll stay employed at places she hates much longer than she should because of that loyalty.
Patriots are great and most comfortable following systems. Once she learns a copywriting system, she’ll stick to it. Once she learns a new technique she’ll stick to that too. With that, she thrives in structured work environments.
And when it comes to copywriting, she also thrives at writing copy that has a set structure to it. Technical writing, corporate communications material, non-fiction books, general business writing are all great choices for a Patriot copywriter. Patriots can also be great direct response copywriters especially because direct response focuses on salesmanship in print and writing to a formula more so than writing to be creative.
Some copywriters are great thinkers, other copywriters are great at following a system, and some are supremely creative. Of the nine different copywriting types, the Thinker Copywriter is the one that has mastery over the most writing skill sets.
Think Einstein and Stephen Hawking and you can get a feel for the kind of mind that a Thinker Copywriter has. They often have incredible genius and massive levels of creativity.
One of the reasons for that is that they’re intensely curious with an unquenchable thirst for knowledge. Thinkers will spend hours voraciously scouring the internet researching a client’s company, their products and services, new copywriting techniques to employ, trends in the industry – anything that might add to a result.
Thinkers are often loners and introverted preferring to write on their own. They’re great at coming up with unique solutions to problems. And have a great attention span.
Not only that, Thinkers are often ahead of their time and visionary and pioneering in their approach to their copywriting work. With that their minds are brilliant assets in brainstorming and strategic planning sessions in situations where they have had time to research the topic thoroughly beforehand. Thinkers are also masterful at picking an idea to pieces identifying the reasons why something won’t work and then putting it back together in a way that it does work.
When they’re not at their best though, they can get detached, aloof and absent-minded.
Thinker copywriters are the creators and pioneers of new copywriting systems, and work best in areas where their minds are challenged – writing copy for highly complex products and services, writing copy that solves complex problems. They’re also the marathon runners of the copywriting world as they have great endurance and concentration levels so writing books is something they often enjoy.
Different copywriters excel at different areas and when it comes to creativity in copywriting you won’t find anyone more creative than the Artiste copywriter.
She is cool. She’s avant garde. She probably has a bit of a bohemian flair to the way she dresses. She’s fabulously creative and may be highly artistic as well. But what’s her copywriting like?
Her copywriting is about self-expression and creativity as these two things are more important to her than breathing. To her, writing is art and art is an extension of who she is. With that, she sometimes has challenges with criticism. When people criticise her writing, she takes it as a personal rejection of her.
The Artiste copywriter considers herself to be a rebel and loves bucking the system. She hates being told what to do, so she doesn’t like following rules either. When her feathers are ruffled she can be a bit of a Drama Queen.
They’re often trail blazers not afraid to push the boundaries of creativity. That’s why you will often see an Artiste’ copywriter working for herself because she likes freedom and making her own rules.
She also likes being employed in creative environments where she receives the attention and artistic recognition she feels she deserves.
The Artiste’ copywriter is more in tune with mainstream advertising agency copywriting than she is direct response copywriting because it gives her far more opportunity for creative expression whereas direct response copywriting is focused far more on a strict formula.
Artiste’s can be highly inspired, highly intuitive and supremely creative to a genius level – another reason why they work well in an advertising agency environment.
Incredibly popular and incredibly good at what they do, the Star Copywriter is the Golden Child of the copywriting world. Of all the nine different copywriting personalities, Stars are the most conspicuous high performers. They love making people feel great. And they love performing to their best as well.
Star Copywriters are full of charm. Not only that, they’re also awesome at selling themselves and they’re amazing at building and keeping relationships. People see them as role models.
The Star is highly focused on high performance and makes sure they get recognised for their copywriting achievements. Being seen as the best is important to them.
For Star copywriters everything they do is based around getting attention and recognition and they see that the way for them to get attention is to have and wear the best and to be the best at what they do. With that, they’re highly competitive and can be arrogant in certain situations.
They’ll wear the latest designer gear as well and often have a flamboyant edge to their dress sense. For women, high fashion and Manolo Blahniks are the order of the day. For guys, ostentatious, crocodile skin boots, brightly coloured suits and shirts are right at home in their wardrobe.
Star Copywriters often make great direct response copywriters because they are obsessive about being the best and about getting the best results for the client.
They’re one of the most driven of all copywriter personality types, as well. And because they’re workaholics they’re more prone to burn-out than others.
If you’re a Star Copywriter you have the talent, the personality, the drive and the work ethic to excel easily in any type of copywriting. Having said that, you’re probably more excited about the high profile types of copywriting where you get recognised as being the star that you are.
There are nine different types of copywriters based on personality. Each has incredible gifts in different areas and each is more ideally suited to a certain type of copywriting.
The Nurturer is one of those nine types. Be in her presence and she’ll make you feel safe. She’s nurturing, loving and is most at home when she takes care of others. She loves pleasing people.
What makes Nurturers great copywriters is their level of empathy. They have an amazing gift to be able to understand how others feel. This gift comes in handy in particular when understanding how buyer’s think.
What’s more, they’re incredibly patient too. They’ll quietly and diligently listen to the woes of the client as they tell them about why sales are flat or why their staff aren’t trustworthy or why life in general is terrible. These great listening skills often enable Nurturer copywriters to uncover some incredible data about the product or company, that can then be used to come up with highly innovative creative concepts.
Clients love the Nurturer as she has a heart of gold. She will always go above and beyond the call of duty to help people – sometimes to the point of martyrdom. That martyrdom though isn’t unconditional. She expects something in return. Her view is that if she does something for the client and bends over backwards, then the client will like her and reciprocate the favour. In many cases, that occurs.
When in an unhealthy state though, the Nurturer will take things to the extreme. She will often sacrifice her own needs for the needs of others. She will sometimes do freebies for clients, forgo her own children’s soccer match to please a client and meet a deadline, and take on work at hugely discounted rates.
Nurturers make great agency copywriters and great communications consultants because of their focus on pleasing the client.
As “people-pleasers” they often aren’t great at saying NO so they often end up writing the kind of copy that they think their clients want NOT the type of copy that is focused on producing a result. They hate conflict and they hate being direct and upfront with people if the news is bad.
You can tell a Nurturer copywriter from a mile away. In a conference setting they’re the people who are there with the glasses of water and refreshments and tea and coffee always looking after the needs of the client, even if they hold a management position.
If you resonate with this copywriting personality type you may find that you are best suited to roles where you are part of a team, where you can bond with people around you.
The type of copywriting that suits Nurturers most is writing copy for emotional products and services, products that make a difference in the world, and copywriting projects that involve working closely with a client. They can be very effective at ghost writing books if they enjoy the company of the author. The Nurturer can be a highly skilled copywriter across a wide variety of media however chances are she doesn’t enjoy direct response copywriting because this style of copywriting is focused on writing copy that sells not on copy that a client necessarily likes.