Some copywriters are great thinkers, other copywriters are great at following a system, and some are supremely creative. Of the nine different copywriting types, the Thinker Copywriter is the one that has mastery over the most writing skill sets.
Think Einstein and Stephen Hawking and you can get a feel for the kind of mind that a Thinker Copywriter has. They often have incredible genius and massive levels of creativity.
One of the reasons for that is that they’re intensely curious with an unquenchable thirst for knowledge. Thinkers will spend hours voraciously scouring the internet researching a client’s company, their products and services, new copywriting techniques to employ, trends in the industry – anything that might add to a result.
Thinkers are often loners and introverted preferring to write on their own. They’re great at coming up with unique solutions to problems. And have a great attention span.
Not only that, Thinkers are often ahead of their time and visionary and pioneering in their approach to their copywriting work. With that their minds are brilliant assets in brainstorming and strategic planning sessions in situations where they have had time to research the topic thoroughly beforehand. Thinkers are also masterful at picking an idea to pieces identifying the reasons why something won’t work and then putting it back together in a way that it does work.
When they’re not at their best though, they can get detached, aloof and absent-minded.
Thinker copywriters are the creators and pioneers of new copywriting systems, and work best in areas where their minds are challenged – writing copy for highly complex products and services, writing copy that solves complex problems. They’re also the marathon runners of the copywriting world as they have great endurance and concentration levels so writing books is something they often enjoy.
Kristina Mills is a highly regarded direct response copywriter, marketing strategist, entrepreneur and success strategist having worked with and produced great results for some of Australia's most inspirational entrepreneurs, speakers, event companies, professional services firms, property companies, and internet entrepreneurs. She is the author of Invisible Genius Vol1 and 2, Freelance Copywriting Fast Track Course, Direct Mail Mastery, Web Copy Mastery, Invisible Genius Vol.1 and 2, Mortgage Broker Letters that Sell, Real Estate Letters that Sell, How to Create a Sales Explosion With Every Ad and Letter Your Write. To find out more about how Kristina can help you live your potential, arrange a free 15 minute phone chat.