The Missing Element From Most Copywriting Pieces

I believe (with every fibre of my being) this is the most transformational thing you can ever do for copywriting results.

It’s so transformational that if you apply it consistently, it will not only transform your copywriting results, it will also transform ALL areas of your life (every single one).

I’ve called it “The Missing Element” because with most copy that I have the opportunity to read, this element IS indeed, “missing”.

It has nothing to do with a formula or a technique but EVERYTHING to do with YOU … who YOU are being when you’re writing.

Consider this:

Humans are walking Eveready Batteries. The thoughts we give energy to, have a way of materialising.

You may have heard the famous saying …

“Thoughts create things”

FACT: When you put love into your cooking, it tastes SO much better.

FACT: When you operate from your heart in a sales situation, you sell more.

FACT: When you are in love with the world, people around you are happy and wonderful things happen in your life.

The same happens with your copywriting.

Many copywriters tell me that they find it difficult writing copy for products that don’t interest them. This is a recipe for disaster because:

If we think a piece of copy won’t work before we write it, it won’t.

If we dislike the product we’re writing about, so will the buyer.

If we’re bored when we’re writing, the buyer will be too.

But when you can TRULY be passionate — TRULY be in a heart-felt space when you write — you radiate an INCREDIBLE amount of magnetic energy. That energy you embody then transfers to your words. And those words create magnetic attraction with your reader. Y

Best of all – when you apply this philosophy to your daily life, no area of your life will ever be the same again.

The more you can be in a loving space when you write, the more love you’ll attract from your audience (certainly) but also from people who are important to you.

About Kristina Mills:
Kristina Mills is a highly regarded direct response copywriter, marketing strategist, entrepreneur and success strategist having worked with and produced great results for some of Australia's most inspirational entrepreneurs, speakers, event companies, professional services firms, property companies, and internet entrepreneurs. She is the author of Invisible Genius Vol1 and 2, Freelance Copywriting Fast Track Course, Direct Mail Mastery, Web Copy Mastery, Invisible Genius Vol.1 and 2, Mortgage Broker Letters that Sell, Real Estate Letters that Sell, How to Create a Sales Explosion With Every Ad and Letter Your Write. To find out more about how Kristina can help you live your potential, arrange a free 15 minute phone chat.

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