Different copywriters excel at different areas and when it comes to creativity in copywriting you won’t find anyone more creative than the Artiste copywriter.
She is cool. She’s avant garde. She probably has a bit of a bohemian flair to the way she dresses. She’s fabulously creative and may be highly artistic as well. But what’s her copywriting like?
Her copywriting is about self-expression and creativity as these two things are more important to her than breathing. To her, writing is art and art is an extension of who she is. With that, she sometimes has challenges with criticism. When people criticise her writing, she takes it as a personal rejection of her.
The Artiste copywriter considers herself to be a rebel and loves bucking the system. She hates being told what to do, so she doesn’t like following rules either. When her feathers are ruffled she can be a bit of a Drama Queen.
They’re often trail blazers not afraid to push the boundaries of creativity. That’s why you will often see an Artiste’ copywriter working for herself because she likes freedom and making her own rules.
She also likes being employed in creative environments where she receives the attention and artistic recognition she feels she deserves.
The Artiste’ copywriter is more in tune with mainstream advertising agency copywriting than she is direct response copywriting because it gives her far more opportunity for creative expression whereas direct response copywriting is focused far more on a strict formula.
Artiste’s can be highly inspired, highly intuitive and supremely creative to a genius level – another reason why they work well in an advertising agency environment.
Kristina Mills is a highly regarded direct response copywriter, marketing strategist, entrepreneur and success strategist having worked with and produced great results for some of Australia's most inspirational entrepreneurs, speakers, event companies, professional services firms, property companies, and internet entrepreneurs. She is the author of Invisible Genius Vol1 and 2, Freelance Copywriting Fast Track Course, Direct Mail Mastery, Web Copy Mastery, Invisible Genius Vol.1 and 2, Mortgage Broker Letters that Sell, Real Estate Letters that Sell, How to Create a Sales Explosion With Every Ad and Letter Your Write. To find out more about how Kristina can help you live your potential, arrange a free 15 minute phone chat.