Since moving to the Sunshine Coast (and even more so now that my office looks directly out to the ocean) I’ve noticed a major shift in my creativity. The view, the energy of the ocean, the breeze … for me that’s breathtaking. Blissful. Awe inspiring. It activates the right hemisphere of my brain and gets the creative juices flowing.
For many entrepreneurs and writers creativity is essential to the success of your business so it’s vital that your work environment fosters creativity.
Imagine what would happen if you were surrounded by inspiration all day long.
While your office may not have a window with a great view, creating an inspirational work environment can be done in many other ways.
Chances are, the things that inspire you the most are likely to be in line with the way you process information … whether you operate from predominantly visual, kinaesthetic, auditory or auditory digital processing styles.
To start the year off well make sure you create a working environment that inspires you.
- What can you look at that inspires you?
- What can you smell that inspires you? Smell is the most powerful of all our senses. Surround yourself with aromas that tantalise your senses or bring back memories of past activities where you were highly creative.
- What tastes inspire you? Certain foods ignite the taste buds and put us into a blissful state. These foods are different for everyone. Other foods are proven to instantly stimulate brain function including water, walnuts and any foods that are extremely high in anti-oxidants.
- What sounds inspire you? Silence. Top 40 music? Classical music? The ocean? You’ve probably heard about the scientific studies that Mozart promotes creativity.
- What feelings/energy inspire you?
- What rituals inspire you? Maybe it’s meditation, yoga, cooking, something else.
- Write a list of things that do it for you and your people, and go and joosh up your working environment so you and your people have instant inspiration on tap and watch the ideas start flowing. Have fun.
- Take that inspiration a step further. What is likely to inspire your customers? Create an inspirational look and feel to your premises and chances are your sales will increase. Igniting the senses plays an important role in productivity and sales so it makes sense to invest a little money into stimuli that encourage inspiration.
Kristina Mills is a highly regarded direct response copywriter, marketing strategist, entrepreneur and success strategist having worked with and produced great results for some of Australia's most inspirational entrepreneurs, speakers, event companies, professional services firms, property companies, and internet entrepreneurs. She is the author of Invisible Genius Vol1 and 2, Freelance Copywriting Fast Track Course, Direct Mail Mastery, Web Copy Mastery, Invisible Genius Vol.1 and 2, Mortgage Broker Letters that Sell, Real Estate Letters that Sell, How to Create a Sales Explosion With Every Ad and Letter Your Write. To find out more about how Kristina can help you live your potential, arrange a free 15 minute phone chat.