For a start, your customers will really enjoy the experience of doing business with you. And when they do that, they’ll come back and buy from you more often and they’ll tell their friends about you along the way.
More importantly though, when you truly focus on being of service, when you touch someone else’s heart, you also touch your own. The more hearts you can touch, the more love you feel in your life. The more love you feel in your life, the more you create a life you love.
Customer experience is everything, especially now that we are entering “The Awakened Age”.
There are all sorts of ways to deliver an amazing customer experience. But – the most profoundly impactful initiatives are often the most simple and cost nothing to do – as simple as a few short sentences.
In fact, here are the top 6 sentences that customers love to hear:
1. “ I’m so glad you called me today.”
And said in an enthusiastic tone with a smile on your face. Always make your customers feel really welcome when they call you. When you do that, you’re showing them that they mean something to you – that they’re important regardless of the reason for the call.
2. “Sure, I can help you with that.”
Again, said with enthusiasm. When customers call, they want to know if you can help them with their problem. Not grudgingly, but willingly. Remember – success in business and in life for that matter is about serving others. The more we “serve the hearts and minds of others, the more we serve ourselves.
3. “We don’t have it, but I can tell you where to find it.”
Remember – serving the hearts of others. We can’t always help a customer with the solution to their problems. Perhaps we don’t know the answer to the question they’re asking or we don’t have the product that they’re looking for. Remember – the key is serving their heart. When you serve their heart you create connection. When you create connection you build a relationship. Even if your answer to their question means you need to send them to a competitor, that gesture of kindness will come back to you tenfold.
4. “I thought about you.”
One of the greatest things that people crave is acknowledgement. This sentence shows that they are actively on your mind thinking about ways to help them fulfill their needs. Remember though, it’s about being genuine. Don’t say it if it isn’t true – people can sense insincerity.
5. “This is going to cut your cost by 60%.”
Customers come to you because they want a solution. And – when they hand over their cash they want to feel like they’ve made a great decision in purchasing. Remind them about the great decision they’ve made and tell them how their purchasing decision will benefit their life.
6. “Thank you.”
… said from the heart and with a beaming smile and shining eyes and amazing eye contact. When communicated in this way, these two simple words can make someone’s day, can mean extra sales from that customer. It could even save a life.
Business success is about building relationships. Relationships with your team. Relationships with your suppliers. And most importantly, relationships with your customers. The more you can bend over backwards and raise the quality of experience that customers have with your company, the stronger your relationship will be. The stronger your relationship is, the more sales you’ll make – as simple as that.
Kristina Mills is a highly regarded direct response copywriter, marketing strategist, entrepreneur and success strategist having worked with and produced great results for some of Australia's most inspirational entrepreneurs, speakers, event companies, professional services firms, property companies, and internet entrepreneurs. She is the author of Invisible Genius Vol1 and 2, Freelance Copywriting Fast Track Course, Direct Mail Mastery, Web Copy Mastery, Invisible Genius Vol.1 and 2, Mortgage Broker Letters that Sell, Real Estate Letters that Sell, How to Create a Sales Explosion With Every Ad and Letter Your Write. To find out more about how Kristina can help you live your potential, arrange a free 15 minute phone chat.