If you would love a career as a copywriter, and you’re about to enrol in a copywriting course you are probably considering your options as to what type of copywriter you want to be when you graduate. Some copywriters work for an agency or consulting firm writing copy for the company’s clients. Others choose to run their own freelance copywriting business from their home. Other still are employed by companies to write copy for their own products or services.
Each have their pros and cons.
If you work for yourself in your own freelance copywriting business you have the benefit of being self-employed, which offers the freedom to work your own hours and not answer to your boss, and potentially earn and income that is far greater than what you would do if you were employed as a copywriter. An annual revenue of $50,000, $100,000, $150,000 or more are very achievable.
The challenge with that is that you need to find your own copywriting clients. You need to also manage the business and you’re responsible for your own cash flow too and since most creatives aren’t fans of paperwork and numbers, self-employment isn’t every copywriter’s cup of tea. Not only that, because you are working by yourself, there are also far fewer opportunities to grow than there are with other options.
Or – you could work as a copywriter for an agency, design firm or marketing consultancy and write advertising copy for the clients of that agency. This option gives you a stable income and lots of variety working with different clients. You’ll also enjoy the prestige of working with some glamorous big budget, multi-national clients with endless advertising budgets. That means lots of excitement and opportunity.
Not only that, being surrounded by your peers gives you an opportunity to expand your knowledge quickly and gain a substantial amount of experience. The downside is that the deadlines are often insane, sometimes the pay isn’t very high and you’re stuck working for someone else.
The other option is to work in the marketing department of a company as their internal copywriter. This role involves writing copy for that company’s own products and services. The beauty of this role is that it enables you to expand your overall marketing knowledge as you write a variety of different pieces for a variety of different media, but for the one product. You might find yourself writing articles like this one, or newsletters, press releases, training manuals, brochures, print advertising, workbooks, white papers, ebooks, video scripts, direct mail, catalogue copy, signage and much more. The downside is that if you are someone who likes variety, writing copy for one product or service, over and over again can get monotonous.
At the end of the day, the question becomes what you value most in life. If stability and being in a team are high up on your list, then being employed as a copywriter is perhaps your best bet. If, on the other hand, your thirst for freedom, autonomy and creativity are your burning desire, a life as a freelance copywriter could be just the ticket.
Kristina Mills is a highly regarded direct response copywriter, marketing strategist, entrepreneur and success strategist having worked with and produced great results for some of Australia's most inspirational entrepreneurs, speakers, event companies, professional services firms, property companies, and internet entrepreneurs. She is the author of Invisible Genius Vol1 and 2, Freelance Copywriting Fast Track Course, Direct Mail Mastery, Web Copy Mastery, Invisible Genius Vol.1 and 2, Mortgage Broker Letters that Sell, Real Estate Letters that Sell, How to Create a Sales Explosion With Every Ad and Letter Your Write. To find out more about how Kristina can help you live your potential, arrange a free 15 minute phone chat.