When charging your clients for your freelance copywriting services, it is often difficult to decide how much exactly the right amount is. You need to be wary of undercharging as you won’t profit, but at the same time being sure that you do not put them off from using your services again through overpricing.
This article will help you hit on the perfect price for your sales, meaning you can gain profit and work together.
1. Your Experience
You firstly need to consider your skills as a freelance copywriter: do you think you’re good enough to charge relatively high prices for your services?
You need to consider your experience as a freelance copywriter, your customer satisfaction with other clients and how quickly you can get the work to the client.
Also, consider your experience in a particular industry. If you have extensive experience in the industry that the client wants help in you may consider charging more than you would in an industry where you are not as experienced. Clients are happy to pay more if they can rest easy knowing that the copywriter they choose knows how to produce results in their industry.
If, on the other hand, you are just starting out, it makes sense to start pricing your copywriting services cheaply so you can get experience and start getting testimonials from clients when they’re happy with your work. Then – once you start producing results for the client, then increase your fees.
2. Your Client
You need to consider each client too, when deciding how much to charge them.
For example, if you are given a brief for a charity piece, you need to be much more thoughtful with your price to allow for profit from both sides. If your client is in need of some slightly lower quality work for a cheaper price, try to be flexible for both of your sakes, especially if your current workload is quite low.
3. The Potential Results
How much success your client will gain from your work also needs to be taken into consideration, as you are quite literally helping them build their own company.
Some freelance copywriters even go as far to charge a royalty on their work. Before you jump to decisions like this, however, be sure that your work is good enough for such actions; clients will be put off if you are all talk and then happen to produce unsatisfactory work.
Doing work on a royalty basis has its ups and its downs. One the one hand it gives you the opportunity to potentially earn a lot more than you would for a set project fee. On the other hand, if it doesn’t work you could find that you have wasted your time.
4. What you love
Another key aspect is how much you actually would like to do the work, or in some cases, how much of a bore it would be to you. If it is going to be something you dislike doing, some copywriters charge higher for these types of projects.
5. How organised the client is
Also consider how well you can work with the client before charging them too much. If they are cooperative and provide you with ample information and ideas regarding your work, there is less information gathering for you to do which saves you time. With that, you may charge less than if the client isn’t organised. If they are disorganised and unclear about what they require from you, consider charging them extra for the extra work you will have to do in research, which takes up more of your time.
Follow the above, incorporate it into your working life and you will thoughtfully price your work, with consideration for both you and your clients.
Kristina Mills is a highly regarded direct response copywriter, marketing strategist, entrepreneur and success strategist having worked with and produced great results for some of Australia's most inspirational entrepreneurs, speakers, event companies, professional services firms, property companies, and internet entrepreneurs. She is the author of Invisible Genius Vol1 and 2, Freelance Copywriting Fast Track Course, Direct Mail Mastery, Web Copy Mastery, Invisible Genius Vol.1 and 2, Mortgage Broker Letters that Sell, Real Estate Letters that Sell, How to Create a Sales Explosion With Every Ad and Letter Your Write. To find out more about how Kristina can help you live your potential, arrange a free 15 minute phone chat.