One of the copywriting fundamentals is to include a powerful offer in your copy. Trouble is, many people figure that if they simply mention their powerful offer in their copy it will significantly improve responses.
Maybe it will. Maybe it won’t.
The key thing that many copywriters omit is the use of one of the most powerful advertising words ever.
The word “because”.
Buyers are skeptical – today more than ever. When you offer a great deal, they instantly think to themselves, ‘What’s the catch?’ BUT – if you speak from your heart and explain the genuine reasons why you are making the offer, their hearts will open too.
The word “because” also helps with other areas of your copy including:
- Why the company stands out from competitors.
- Why the product is so outstanding.
- Why the company started.
- Why the reader will get certain results using the product.
- Why you’re offering a guarantee and more.
… basically anywhere you mention one of the key benefits back it up with the word “because” or “here’s why”.
Here’s an example of this technique in action …
With my Wildly Successful Copywriter Mentoring Program, I’ll be making some really big special offers. I’ll also be strictly limiting the number of participants I allow onto the program.
Not only that, people will have the opportunity to take part at a heavily discounted rate. I haven’t yet settled on the price however it could be anywhere from 30 – 50% off. So future programs will double in price (maybe more than double).
Why so cheap?
The reason why I’m taking this approach is that Mentoring Program is a pilot program for this level of mentoring. With that, I’m super keen to fill up the program quickly by making it easy for people to take part. My hope is for participants to get great results and then provide me with testimonials and success stories that I can use for promoting future programs.
As I mentioned, there is also a strict limit to the numbers of people I’m allowing into the program. I’ve done that for an important reason, as well.
Simply, I am really keen to give as much, high quality one-on-one feedback as possible. That’s only possible with a small number of participants.
Kristina Mills is a highly regarded direct response copywriter, marketing strategist, entrepreneur and success strategist having worked with and produced great results for some of Australia's most inspirational entrepreneurs, speakers, event companies, professional services firms, property companies, and internet entrepreneurs. She is the author of Invisible Genius Vol1 and 2, Freelance Copywriting Fast Track Course, Direct Mail Mastery, Web Copy Mastery, Invisible Genius Vol.1 and 2, Mortgage Broker Letters that Sell, Real Estate Letters that Sell, How to Create a Sales Explosion With Every Ad and Letter Your Write. To find out more about how Kristina can help you live your potential, arrange a free 15 minute phone chat.