Brilliant success strategist
“Kristina is one of the most dynamic personalities I have had the pleasure of working with. Her passion, vision and innate wisdom combine with a formidable life and business experience to make her the brilliant success strategist she is.”
Author of Magician’s Way
“Wildly imaginative and profitable ideas”
“Wow, what does one say about Kristina that would do her justice? When they made Kristina they broke the mould. I have known Kristina for the last 4 years both professionally and as a friend.
She’s awesome! A 24/7 ideas machine. She gives birth to wildly imaginative and profitable ideas that add a lot of value to a lot of people. Slightly crazy too but in a good way. She also has a sharp business brain, highly intuitive marketing ability and a writing talent that many others would find hard to match.
Kristina is also passionate about transformation and making a difference in the lives of others around her. She has a heart of gold … giving so much of her knowledge, her wisdom, her heart to those around her.
She’s inspirational to listen to. And she knows what she is on about. Anyone who has the opportunity to be on the receiving end of Kristina’s wisdom is very fortunate indeed.”
Martin Jimmink – Master Coach and President, XL Nation
About Kristina’s Marketing Ability …
“Kristina has the ability to communicate with words in a way that few possess.”
Paul Dunn — Founder
Buy One Give One Free
“The most results-producing marketing person in Australia”
“Kris Mills is without a doubt the most ‘results producing’ marketing person in Australia. I have used many over the years and nothing compares to Kris’s writing ability and strategic marketing thinking. Her style is punchy, direct and it works. Every time I use Kris’s services she produces results.”
Entrepreneur and coach to the Accounting Profession
“… one of the most talented in Australia … possibly the world!”
“Kris, thank you for everything! To say I’m happy with what you have done for us would be an understatement. You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat.
Look, over the years I’ve rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia … and possibly the world. Not only is your material delivering the goods, you are also very easy to get along with too.”
Turnover more than doubled
“In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling.”
Duco Magic, Brisbane
“The results have been fantastic”
“We’re delighted with the work of Words That Sell. When they initially approached us we were already using one of Qld’s highest profile agencies at the time and were a bit apprehensive to use their services at first.
We gave Kris a go at creating our press ads and haven’t looked back. The results have been FANTASTIC … better than any other agency we’ve used in the past.”
Bavarian Steak House, Surfers Paradise
“Advertising guru! Words that Sell – yep, right on the money!”
People Pursuing a Passion
“… a true sign of a perfectionist”
“Kris was instrumental in the recent overhaul of SEEK’s sales collateral. Her contribution was far greater than the bold headlines and compelling copy she suggested to sell our messages – it has actually helped us in our effort to evolve our sales force to solution based selling. Kris conducted her own research and analysis to support and in many cases, extend, our key value propositions.
This was over and above our expectations or brief – a true sign of a perfectionist. The collateral came in on time and within budget and the feedback from our sales force has been wildly positive. One of our top salespersons sent through the following:
“Just sat down with a cup of coffee to devour the new sales collateral. It looks great and covers off all aspects or challenges that are presented to us!! Congratulations and thanks to you and your team.”
Katie May — Former Marketing Director
” … top 5″
“Kris is easily one of the top 5 direct response copywriters in this country. I’ve worked with international copywriting legends like Bob Bly and Kris is right up there in that category. Great DR copywriters are as rare as hens’ teeth in Australia. I feel fortunate that I stumbled across Kris.”
Peter Nicholas — former CEO,
Cat Media, Sydney
” You managed to increase sales by a real 48%”
“Thank you for your work Kris. I am very impressed with the quality and response from Guitar Tips and have recommended you to all my business friends.
I wanted to get my message across to people that I truly have a great product … but just could not find the right words to use!
After you guys re-wrote my message – You managed to increase my online sales by a real 48% and my existing customers are now recommending it to all their friends because they love it so much!”
Improved our hit-rate from under 10% to between 70–80%”
” Kris has provided creative, copywriting, layout, printing and direct mail distributions services for The Rock for several years … delivering meaningful benefits to our business in the form of cost-effective marketing strategies, lower direct marketing and distribution costs through out-sourcing, and significant improvements in the overall effectiveness of our direct marketing efforts. Kris re-wrote our brochures and related marketing material and we now have a range of brochures that effectively jump off the counter and shout at people about the benefits of our financial services and products. One of our most recent and successful campaigns orchestrated by Kris is our commercial insurance direct mail campaign which achieved immediate results and improved our hit-rate from under 10% to between 70–80% … the results are testimony to the value she can add to a business such as ours.”
Former Managing Director The Rock Building Society, Rockhampton
“I wanted to thank you for the incredible copy you wrote for my homepage, sales letter, and auto responders for my email campaign. You took the blueprint of my mind in my ideas and put it into reality in the ad copy. You’re the best in the business. Thanks a million.”
Goes the extra mile
“I have known Kristina now since the early 1990’s and can vouch for her integrity, skills and knowledge of her marketplace. She has shown herself to be resilient and resourceful, having stayed in business successfully for so many years. Kristina’s clients can’t say enough good things about her and her work. She is an exceptional human being who goes the extra miles for her clients and customers.”
“During my time working with Kristina it became crystal clear she has some extraordinary gifts. You first realise that Kristina is a top notch copywriter and marketer who can deliver the results for businesses fortunate enough to hire her. Secondly, Kristina has the rare gift of being able to take that knowledge and coach, train and mentor others. Plus, I found she was just a really nice person to deal with, which as you know is important.”
Goals In Mind
“Kristina has a superb talent and helped to achieve our organisation exceptional results.”
Jill Price – former Marketing Manager
People Pursuing a Passion
Produces positive results
“I’ve known Kristina for around 15 years… She has a rare talent for communicating powerfully, clearly and effectively. Her depth of marketing knowledge is amazing and she produces positive results. In addition to this, I’ve found her to be honest and pleasant to work with. I strongly recommend that you contact her if you wish to massively grow your business.”
ProtecSYS Pty. Ltd
Best copywriter and strategic marketer I’ve encountered
“Once in a while we cross paths with a special person, someone who is highly talented and a leader in their given field. It’s like a once in a lifetime opportunity. Kristina Mills, I am able to say, is one of those special people. She is without a doubt, the best copywriter and strategic marketer I’ve encountered anywhere in Australia.
Simply put, Kristina is a marketing magician. What she does with words is genius. Her ability to create marketing and promotional pieces and strategies that actually work makes her my first choice whenever I need to generate more sales enquiry for my business.”
Peter Hutton , Director
Peter Hutton Real Estate
“Kristina is an awesome word-smith whose mind runs at a million miles per hour. Kristina not only listens to what you think you want but also lets you know what you need to do to improve the business you have, with the use of words and how to use them VERY effectively. Such an ideas gal – amazing to work with.”
“Sensational results. We just can’t believe how fantastically your ad has worked for us. Our phone has been ringing HOT with eager, highly qualified prospects who are dying to buy our cleaning licenses. Plus we’re on the verge of selling 2 international master licenses.”
Above All Ceiling Cleaning
“If I don’t increase my revenue by 20% next month I’ll be very surprised”
” Just an excellent edition of your newsletter. Excellent. I don’t give praise out too easily either. Especially to other marketing experts…but you’re information is excellent. I’ve received two very specific ideas from this edition that I’m implementing as we speak. If they don’t increase my revenue next month by at least 20% I’ll be very surprised. Listen, it’s hard to teach an old dog new tricks. I’ve been a small business marketer and copywriter for years and I learn something new from each of your newsletters.”
David Frey – President
Marketing Best Practices Inc.
“Paid us back 60 times over”
“Kris is by far the most talented direct marketer I’ve ever seen. And I’ve worked with a pile of ‘creative’ types who are driven by ego and not results. Our investment in her words and strategies has paid us back 60 times over – millions of dollars!”
Martin Josselyn – Managing Director
Wealth Guard — Sydney
Great results !
“Kristina has consistently delivered high quality work that has had great results for the businesses I have been involved in. If I ever have any copywriting work that needs to be done – Kristina is the first person I turn to.”
Paul Wetton – Founder, Pachira Capital